The Vertical Sidewalk

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Every Main Street Business Is A Hospitality And Entertainment Business
Main Streets have grown for 40 years. The next frontier for district managers and local business owners is to be hosts, performers and entertainers.
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Jaime J. Izurieta
Strings Attached: Lessons from Pinocchio on Unleashing the Magic of Storytelling for Unforgettable Brand Engagement
Once upon a time, a simple wooden puppet dreamed of becoming a real boy. His story has inspired generations of children to stay true to themselves and…
 • 
Jaime J. Izurieta
Immersive Storytelling in Retail: 8 Key Elements for a Memorable Customer Experience
Introduction In an increasingly competitive market, creating memorable customer experiences is crucial for retail businesses to stand out and build…
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Jaime J. Izurieta
Comprehensive Toolkits to Empower Main Street Administrators and Local Business Owners
Main Street administrators, or those involved in managing downtown or commercial districts, often have to address various issues to ensure a thriving…
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Jaime J. Izurieta
In celebration and gratitude
Hi. Spring will soon be upon us and warmer weather, outdoor tables and lots of public space lounging. Before we get to that, we still have March with…
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Jaime J. Izurieta
1
About those 15 minutes
of fame or of walking
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Jaime J. Izurieta
About that marketing plan
and other visitor attraction myths
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Jaime J. Izurieta
Upward and onward to 2023
As year’s end draws near, I’m not feeling the typical inadequacy of receiving greetings cards from friends, colleagues and clients and not having…
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Jaime J. Izurieta
1
The Vertical Sidewalk
The Vertical Sidewalk
The "vertical sidewalk" aka the ground floors that frame our walks around town, have the power to make us feel great and proud about the place where we live. I look at them and write about that and general musings about cities, economics, food and music.

The Vertical Sidewalk

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