Why am I even here?

I write unpopular stuff about cities, food, architecture, hospitality, experience design and economic development.

My name is Jaime. I’m the founder of Storefront Mastery, and author of Main Street Mavericks and The Ten No-B.S. Rules For Successful Storefront Design.

Go to Storefront Mastery

In the past, I have been a Smart City official for a local government, co-founder of a bookstore, a museum and a city, architect, and a small developer of historic property.

You can go to my social media, company website and book site using Tap.bio and you can purchase Main Street Mavericks using the publisher link here.

Buy Main Street Mavericks

Subscribe to The Vertical Sidewalk

The "vertical sidewalk" aka the ground floors that frame our walks around town, have the power to make us feel great and proud about the place where we live. I look at them and write about that and general musings about cities, economics, food and music.

People

Jaime J. Izurieta

@izurietavarea

Based.