The Vertical Sidewalk

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Every Main Street Business Is A Hospitality And Entertainment Business
Main Streets have grown for 40 years. The next frontier for district managers and local business owners is to be hosts, performers and entertainers.
 • 
Jaime J. Izurieta

April 2023

Strings Attached: Lessons from Pinocchio on Unleashing the Magic of Storytelling for Unforgettable Brand Engagement
Once upon a time, a simple wooden puppet dreamed of becoming a real boy. His story has inspired generations of children to stay true to themselves and…
 • 
Jaime J. Izurieta
Immersive Storytelling in Retail: 8 Key Elements for a Memorable Customer Experience
Introduction In an increasingly competitive market, creating memorable customer experiences is crucial for retail businesses to stand out and build…
 • 
Jaime J. Izurieta
Comprehensive Toolkits to Empower Main Street Administrators and Local Business Owners
Main Street administrators, or those involved in managing downtown or commercial districts, often have to address various issues to ensure a thriving…
 • 
Jaime J. Izurieta

March 2023

February 2023

About those 15 minutes
of fame or of walking
 • 
Jaime J. Izurieta

January 2023

About that marketing plan
and other visitor attraction myths
 • 
Jaime J. Izurieta

December 2022

Upward and onward to 2023
As year’s end draws near, I’m not feeling the typical inadequacy of receiving greetings cards from friends, colleagues and clients and not having…
 • 
Jaime J. Izurieta
1
Outranked
Or how most cities would rate poorly, were there a ranking of cities open for business
 • 
Jaime J. Izurieta

May 2022

The Orange City of the Future
Necessary discussions as Citadels become more feasible, and as our cities will need to be retrofitted with a Bitcoin standard.
 • 
Jaime J. Izurieta

February 2022

January 2022

The platform
How BIDs can bid on becoming downtown experience coaches
 • 
Jaime J. Izurieta
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